Miley Studios conceptualized and produced the brand video from start to end. The long-format video tells the story of their origin, from conception to production. The multiday filming schedule for the video took place over the course of a week, with a diverse range of locations used to create a dynamic and engaging visual experience for viewers. The shoot included editorial-style interviews in a video studio, action footage at an athletic club’s boxing area, and footage in rural Nevada’s rugged and desolate yet beautiful desert.
We also captured footage in downtown Reno, showcasing a professional woman’s urban business side. Finally, we traveled to Lake Tahoe to capture the beauty of the blue shores and big mountain skies.
After the footage was captured, the post-production editing began, focusing on creating a relatable and immersive brand story. In addition, we added music soundtracks to enhance the overall impact of the video. The result was a stunning visual journey that encouraged women to sign up and become part of the Queen Kollective community.