Mind & Body brand launch video
Capturing the essence of Mind & Body: Our journey to rebranding a Reno-based therapy practice with narrative video and editorial photography
Mental health is a crucial component of physical health and quality of life.
Get ready to take a peek inside Mind & Body Counseling Associates, where the mental health needs of individuals, families, couples, children, and teens are met with care and compassion. As a crucial component of physical health and quality of life, mental health requires the best resources available to help those in need.
That’s where we came in. Working with Porterhouse Marketing, we created a brand narrative video for Mind and Body that features the practice’s founder, Dr. Diana Wright. We wanted to capture the essence of the practice while also showing the warmth and professionalism of the staff.
We also updated their photography library, capturing editorial portraits and editorial-themed photography throughout their office. We took a thoughtful approach to photography, which is used throughout their website and marketing materials. Since production shoots can be time-consuming, we were careful to set up continuous lighting and shoot video broll and photography stills with the same setup, allowing us to capture an incredible amount of footage in a relatively short period of time.
Overall, we’re proud to have been part of the rebranding process for Mind and Body Counseling Associates and to have helped them better communicate their compassionate and professional approach to mental health care.