Floss Dental Boutique Brand Experience

Elevating the dental brand experience with narrative video, photography, and website

Imagine stepping into a dentist’s office that feels like a luxurious, upscale spa. That’s what Floss Dental Boutique in downtown Reno, NV provides for its patients.

But how do you convey that narrative to potential clients? Working with Floss’ marketing agency Porterhouse Marketing, we helped them capture the essence of Floss’ brand and translate it into a stunning digital presence.

The goal was to create a responsive website that showcased Floss’ expertise, philosophy, and approachable demeanor. The custom photography and brand video captured Floss’s unique experiences, conveying the luxurious and relaxing atmosphere that sets them apart from traditional dental offices.

Through a collaborative effort with Porterhouse Marketing, the final result was a digital experience representing Floss’ brand narrative and positioning them as a top-tier dental practice.

What we did

  • Art Direction
  • Commercial photography
  • Creative planning
  • Post-production
  • Retouching
  • Video editing
  • Video production
  • Website


Porterhouse Marketing Logo

Floss Brand Video

Once the shooting wrapped up, the editing process began. Every detail was meticulously reviewed and refined until the final cut was nothing short of perfection. Color grading and music were added, giving the video a polished and professional touch.

The end result? A captivating and unforgettable brand narrative that highlighted not only Floss Dental Boutique’s exceptional services but also the personalized experience shared within the office.

Floss Dental overview website

From Brick & Mortar to Digital Experience.

Starting with a logo to reference, the brand foundation was completed by incorporating additional colors and modern web-friendly typography. Then, with all brand components locked down, web layouts were created and prioritized for a mobile-first experience with conversions in mind.

The final designs were then translated and made functional in WordPress, allowing easy content edits and page creation. A few website features include dynamic content integration, image and video galleries, and modular layouts, all wrapped in an SEO-friendly markup with lead generation in mind.

Floss website screenshots

Editorial-Themed Dental Practice Professional Photography

Taking an editorial-style approach, two days of on-location commercial photography was planned. The shot list included realistic working scenarios, capturing the new office space, modern equipment, and employee portrait sessions. With edits made, final images were optimized, placed throughout the site, and integrated across Floss’ marketing channels.

Related Campaign, Photography, Video Projects

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  • Better Vision Ad Campaign

  • Rainbow Portrait Photography Series