Call it perfect timing. As Dr. Paul Brosy began handing over the reins of his 30-plus-year dentistry practice to his daughter, Dr. Erin Anderson, several things became clear. First, the website needed to reflect the shift in ownership while reassuring existing patients they would continue to receive the same warm, welcoming experience they’d always found at Brosy Family Dentistry.
Secondly, it presented the perfect opportunity to refresh a brand that has been around since 1989. A new look, search engine-friendly content, and a renewed focus on the family healthcare experience would help bring the Brosy brand into line with local competitors. By taking a storytelling approach through video, written content, photography, and patient reviews, the new site provides a highly personalized hub for new and existing patients alike.