Our goal with this family-friendly advertising campaign was to create memorable posters, display ads, and social media ads, primarily fueled with ownable, custom photography and illustrations.
Collaborating with the client, headlines were written and married up with storyboards for custom images. Once the combo was clear, we sought talent to represent Visionary’s target audience, and the studio photoshoot was underway, which included wardrobe planning, hair and makeup, and various colored backdrops with a robust five-light setup to light the studio scenes.
Afterward, the final photos were lightly touched up, laid out with typography and hand-crafted illustrations, and finally printed in large format press-quality posters.
The result is several extra-large posters printed and framed throughout the practice and digital versions for both digital display and social media ads.