Most agencies can make the spot. Fewer can tell you where it should run, what it costs to reach the people who matter, and whether it actually worked.
We came to media the way we came to everything else here — through the creative. We were already producing the commercials, the brand films, and the campaign work. The natural question from clients was where it should run, and the honest answer for a long time was that someone else would handle that. Increasingly, that handoff is where good creative goes to underperform.
Media buying has quietly become one of the most interesting problems in marketing. Television didn’t disappear, it fragmented — into connected TV, streaming, programmatic advertising, addressable households, and a linear audience that’s still very much there and often underpriced. Most digital shops can buy Google and Meta and stop there. Most production companies can’t buy anything at all.
As a media buying agency, we sit in the middle of that, with direct relationships across streaming, addressable, and local broadcast inventory, and a studio that already makes the work going into it. Pair it with our SEO & AI search strategy for full-funnel coverage.
What paid media should accomplish
Creative and media in the same studio
This is the part most clients can’t get anywhere else. We write it, produce it, shoot the commercial photography, and place it, which means the fifteen-second cut exists because the media plan called for it, not because someone asked for a shorter version after the edit was locked. It also means one team is accountable when a campaign underperforms, rather than the agency blaming the buy and the buyer blaming the creative.
Connected TV and streaming
Your audience is watching, they’re just not watching on a schedule. We plan and buy across the streaming platforms and ad-supported services where attention actually moved, with the targeting precision digital buyers expect and the production value television always had. Completion rates on premium streaming inventory routinely clear 90 percent, which is a different proposition from most digital video.
Addressable television
Addressable lets you deliver a different spot to different households during the same program. For businesses with a specific customer profile rather than a broad one, it removes most of the waste that made television hard to justify. We use it where the audience is defined enough to make the targeting premium worth paying, and we’ll tell you when it isn’t.
Local broadcast and radio, bought properly
Linear television and radio still reach audiences that are expensive to find anywhere else, and they frequently clear at a fraction of streaming rates for the same impression. Add that rates are negotiable in ways digital inventory is not, and there’s real money in buying it well. The difference between a good local buy and an average one is relationships and knowing what a daypart is actually worth.
Programmatic display, paid search, and paid social
The digital layer runs alongside the broadcast and streaming work rather than in a separate report. Programmatic display and video, paid search, and paid social — the paid advertising services most shops silo — planned as part of one budget so you can see which channel is doing the work instead of comparing three vendors’ dashboards.
Display is where budgets quietly leak — unviewable impressions, made-for-advertising sites, inventory that technically delivered and reached no one. We buy it with exclusion lists, viewability floors, and placement reporting you can actually read, because a cheap CPM nobody sees is not efficiency.
Audience planning, budget allocation, and optimization
The buy is the visible part, but the plan is where the money is made or lost. We define who actually needs reaching, model what it costs to reach them at a frequency that changes behavior, and allocate budget across channels accordingly. Once campaigns are live we read them in flight and move budget toward what’s working, reported alongside your digital marketing strategy so paid is never evaluated in a vacuum.
How we approach paid media
01. Plan
Who you actually need to reach, where they can be reached efficiently, and what it costs. This is where the channel mix gets decided and where most of the value is created or lost, well before a dollar is committed.
02. Buy
Negotiation and placement across streaming, addressable, broadcast, and digital inventory. Rates are not fixed, inventory quality varies, and both facts reward someone paying attention on your behalf.
03. Optimize
Campaigns get read while they’re in flight, not after. Budget shifts toward what’s working, creative rotates before it fatigues, and the next plan is better than the last one because of what this one taught us.
Why Miley Studios for paid media
Most agencies pick a side. Performance shops can buy efficiently but can’t produce anything worth running. Production companies make beautiful work and hand it off to someone who wasn’t in the room. Both gaps cost you money, and neither is visible until the campaign is already underperforming.
We do both, at a scale where the people planning your media are the same people who shaped the brand strategy and made the work. That’s not a claim a holding company can make, and it’s not one most studios our size can make either. It’s also why this stays senior-led, consistent with everything we do.
98.1%
CTV completion rate
+23%
Impressions delivered above contract
384%
Reach gained by adding streaming
Frequently asked questions
Ready to reach the customers who haven’t found you yet?
Let’s talk about who you need to reach, where they’re actually watching, and what it takes to get in front of them. Or see the work first.
