Without a well-told story, potential patients are missing a key component of what makes a practice like Brosy so appealing to the entire family. We set out with the idea of putting a face on the Brosy staff and its long-standing patients to better connect with visitors on an emotional level. Starting with a brief history of the practice, we turned our focus to the new generation of Brosys, interviewing Dr. Anderson (Brosy), both for her on-site bio as well as a welcome video. By letting Anderson tell her own story, the Miley team has helped shine the spotlight on the personal, attentive approach provided by the Brosy staff.
By crafting clear, keyword-driven content, we’re educating patients on each of the services offered at Brosy while enhancing the site’s position within search results pages. Finally, by featuring patient reviews, prospective patients can get a glimpse at the services they’ll receive before booking an appointment, which they can also now request on the new site.