From Local Legacy to Unified Brand
Campagni Auto Group partnered with Miley Studios to build on a legacy of trust and community — transforming a long-time family business into a unified regional brand.
As their agency of record, we lead all marketing and advertising efforts across Carson City Toyota, Capital Ford, and the Campagni Auto Group. From brand strategy and design to broadcast, digital, and social campaigns, our focus is on modernizing their identity, elevating storytelling, and creating one cohesive voice that connects people, purpose, and place.
Our discovery process uncovered three strategic key opportunities to strengthen the Campagni Auto Group brand — to unify its identity, modernize its presentation, and build lasting recognition across every channel.
What we did
- Branding
- Marketing strategy
- Performance content
- Visual Identity
- Website design
Client
Honoring the Campagni legacy with a modern, cohesive look.
We began by modernizing the existing logo system and creating a unified identity that connects Campagni Auto Group, Carson City Toyota, and Capital Ford under one visual and brand framework.
The updated design builds on the Campagni legacy while establishing a more contemporary, versatile look that works seamlessly across print, digital, signage, and apparel.
Campagni Cares – Driving Good in Northern Nevada
Each year, Campagni Auto Group contributes more than $100,000 to the Northern Nevada community through direct donations, vehicle raffles, and local sponsorships. We developed Campagni Cares as a meaningful sub-brand that highlights these efforts with purpose-driven storytelling and long-format video content, building awareness while reinforcing their commitment to the community they serve.
We Drive Northern Nevada Brandline
Their new brandline anchors every story Campagni Auto Group tells. It represents their connection to the region — not just through the vehicles they sell, but through the people, values, and partnerships that define them. We Drive Northern Nevada unites their dealerships under one purpose: to keep Northern Nevada moving forward, together.
Social Media
We support ongoing social media content that’s both strategic and brand-aligned. From editorial planning to execution, we create branded photo and video content that reflects each dealership’s identity while maintaining consistency across the entire group. Our focus is on building trust, local relevance, and brand recognition—one post at a time.
Auto Advertising Reimagined Through Storytelling
In an industry known for high-energy, sales-driven ads, we helped Campagni Auto Group take a different route — one grounded in authenticity and emotion. Each campaign tells a story about the people, families, and communities that make Northern Nevada home. By leading with connection instead of just conversion, we created broadcast work that feels as genuine as the brand itself.
Douglas County Rodeo Sponsor
We Drive Northern Nevada
Where Mustangs, Broncos, and Community Run Wild
The Pony Show is a great example of how Campagni Auto Group connects with the community beyond the showroom. Miley Studios helped create and promote this annual event — turning Capital Ford into a gathering place for car enthusiasts, families, and local vendors. What started as a car show became a celebration of community, brand pride, and Northern Nevada spirit.
Let’s build your next big brand move
Partner with an award-winning creative team blending strategy and craft to move your brand forward.
